Non Verbal Communication

Expression- based on the look on the persons face or the look of the picture chosen.

Eye contact- the appeal of the picture to them .

Clothes-important as they communicate to the audience .

Body movement- relates to the act that the actor is presenting. Positional communication Relationships between the actor shown in the picture, the direction they are facing, the height. These can show their relationships and status.

Reciprocal- a two-way relationship in which each person is the centre of the other’s attention. For example two people looking at each other.

Divergent- each person’s attention is diverted towards something different. For example everyone in a photo could be looking at a stage where someone is stood.

Object- the attention of each person is directed towards the same object. For example again everyones attention can be seen by someone standing on something high and everyone looking up to them.

Photography, Composition and Non Verbal communication

Eye flow - A photo where the viewer has to look through the entitre frame.




Dominant element - This is where there is only one image but this one image can be a single object or a relationship.






Simplicity - this is where the final image is the essential scene.



Balance - It may be symmetric or asymmetric, subtle or obvious.








This first photo shows just the flower with nothing around it, this can be seen as a nice picture but mostly a boring picture, where as in this second photo we have the daisy far away with other daisys around it, this make the photo more exciting.

The colour wheel is very useful when you want to combine colors in a way that is pleasing.

colour theory

Triad colours uses three colours equally spaced around the colour wheel. This scheme is popular among artists because it offers strong visual contrast while retaining harmony and colour richness. The triadic scheme is not as contrasting as the complementary scheme, but it looks more balanced and harmonious.


Split complementary is a variation of the standard complementary scheme. It uses a colour and the two colours adjacent to its complementary. This provides high contrast without the strong tension of the complementary scheme.

The complementary colours consists of two colours that are opposite each other on the colour wheel. This scheme looks best when you place a warm colour against a cool colour, for example, red versus green-blue. This scheme is intrinsically high-contrast.

The analog colours have colours that are adjacent to each other on the colour wheel. One colour is used as a dominant colour while others are used to enrich the scheme.

final logo design

my logo designs

PADL - peoples animal defence league.

I have made up this charitie, it is similar to the RSPCA.

The logo which is more suitable would either of the animals because the charitie i am aiming mine at is animals in general, but if there was just a charitie on dogs for example you'd only use the dog. Or the foot print would be a good logo for animals in general because it doesnt symbolize a certain animals foot.

What makes a good logo?

To make a good logo you need a bold, bright use of colours to attract people to it and to make the logo memorable. Also by using the name of the company this helps people recognise the logo.
It’s describable, memorable, effective without colour, it’s relevant to the industry in question.