My Evaluation

My task was to produce a campaign website for a charity. It had to include a video, logo, original photographs, written text, and an easy navigation bar. I decided to make a charity website for Animals as I am very interested in animals and hate to think of animals hurt therefore thought by making a charity website to help animals I could express my feelings and I am the age range of my target audience. The target audience of my website is for anyone interested in animals or who can’t cope with an animal they have, its aimed at families, but mainly young adults and over. To help my target audience I have made pages of information of what animal trust do and how the target audience can help. Because my target audience was families as well as older adults I’ve tried to make my website not so complicated so that even little children can understand it.

My layout of my website is very simple, I have an easy but quite colourful navigation bar which is along the top of the site, my logo is in the top left-hand corner, both these things are found in a lot of websites, I’ve provided a clear and easy website for all ages to understand and look at.
To help me with making my website I research some other charities websites and got some ideas of them, I also looked at the logos and how they we’re made, whether they we’re simple or quite hard logos to remember.

I have usage of all the conventions involved in creating a website such as, colour theory, photography, composition and non verbal communication. I have added these onto my blog so you can see what all of these mean. To help shout out to my target audeince i used the conventions of things such as easy navigation bar, recognisable colours and logo and also easy navigation around the whole website. I have also followed the conventions from most charity websites which is having my logo in the top left-hand corner,

If i could improve my website i would have taken more photos and possible filmed animals and put the videos of them onto my website instead of just photos, i would also make more links at the side of my home page which could help my target audience find out more about animal trust and also get more involved. I would have liked a video of someone who brought a pet into animals trust and seen the stages the animal went through untill they were healthy again and rehomed, this would be very helpfull and maybe make more people understand that animals do have feelings and suffer pain but then also can be very happy and rewarding to us humans. I liked the colour usage of my website, the calm blue colours i think worked well together, i also was pleased with my logo, i think having cartoon pictures of the animals was fun and also the paw print in the middle i think symbolises how the animal are brought together and how if we help them they will help us, in a humourous way they will lend a hand if we do too.